Mark Your Calendars!
Eleventh Annual Granite State Human Resources ConferenceTuesday May 12th 7am to 4:15pm Networking Reception 4:15pm – 5:30pm
The Expo at the Radisson Manchester
Optimism is a successful business strategy even in these economic times! A must see and hear, Bert Jacobs, is the CEO (Chief Executive Optimist) of Life is Good, a "lifestyle brand of happy-looking clothing and accessories" that employs over 150 in Hudson, NH and another 15 happy folks in Boston. Learn how one man's contagious grin turned a two person door-to-door T-shirt operation into a successful business that stays true to its brand -- by mixing high energy with positive impact!
Optimism Can Take You Anywhere
Chief Executive Optimist Bert Jacobs focuses his energy on where the
brand is going next. He has defined branding as "knowing who you are and
acting like it" and ensures that every aspect of the business and all
business decisions made by company leaders are driven by clarity around
the brand and its values. Innovative initiatives, such as the national
expansion of Life Is Good Festivals and the company's Genuine
Neighborhood Shoppes program keep the Life is good brand fresh and
growing. Jacobs is a much sought-after speaker whose lessons on branding
are applicable to organizations of all sizes.
Chief Executive Optimist Bert Jacobs focuses his energy on where the
brand is going next. He has defined branding as "knowing who you are and
acting like it" and ensures that every aspect of the business and all
business decisions made by company leaders are driven by clarity around
the brand and its values. Innovative initiatives, such as the national
expansion of Life Is Good Festivals and the company's Genuine
Neighborhood Shoppes program keep the Life is good brand fresh and
growing. Jacobs is a much sought-after speaker whose lessons on branding
are applicable to organizations of all sizes.
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